The Art of Staying Rich People say earning money is difficult, but I argue that keeping that earned money is even more challenging. In the 21st century, the number of billionaires is increasing year by year, with new billionaires entering the 1% club even as current billionaires maintain their status. The main question is: how do the rich stay rich? They don’t sell companies every day. The rich must pay higher taxes, and their cost of living is exorbitant, yet they continue to hold onto their wealth and remain in the 1% club. While I can’t answer how they earn their fortunes, I will explore how they manage to stay wealthy. The Two Major Challenges for the Rich: Non-Liquid Assets and Taxes According to me, the rich face two major problems: non-liquid assets and taxes. People generally prefer their assets to be liquid, meaning easily convertible into cash. However, liquid assets come with the problem of taxes. It’s a never-ending story—no one gets anything without sacrifice.